Victory Fitness

With an 8,000 square foot showroom of commercial and home exercise equipment, and a 55,000 square foot warehouse, our selection is one of the largest in the state. We have warehouse volume pricing that can’t be beat!


What makes us different?

Victory Fitness is the commercial division of Rep Fitness which was founded in 2012 by two brothers with a passion for fitness.  Because we are family owned, you will always get the personalized service that you deserve, and because we are backed by several companies, you will always get the quality and the price that you need to accomplish your desired goals.

Our services include pre-planning, sales, service, delivery, setup, training, maintenance and technical support. We are your one-stop shop for all your fitness needs. We strive to ensure that your fitness facility performs beyond your expectations.

Our mission is to offer cutting edge, best in class, high quality, and affordable commercial fitness equipment. We want to serve as your consultant and make outfitting and maintaining your fitness facility an uncomplicated process.


Why Victory Fitness?

We work directly with our factories to produce a wide assortment of exclusive fitness products and collaborate with other manufacturers to give you, our customer, a greater selection of fitness products and price alternatives.

When outfitting a fitness center, we are your best choice because:

  • We carry a variety of top brands from manufacturers which back their products with exceptional warranties and customer service.
  • We have knowledgeable personnel that can guide you through the entire process; before, during, and after your purchase process.
  • We can create a design layout that will let you maximize your space.
  • We can offer financing.
  • We have a technical service team which can install your equipment and can provide a monthly maintenance plan.
  • Because we are part of Rep Fitness, we have a large selection of personal fitness equipment to round out your product offering.


Do you have a place in Colorado where I can come look at your machines?
Yes, our showroom is located at 601 E. 64 Avenue, Unit C-100, Denver, Colorado, 80229.

What are your showroom hours?
We are open M-F between 10:00 and 5:00, from 11:00 to 4:00 on Saturday, and all other times by appointment.

Is there a minimum order requirement?
No, you can place an order for one piece if that is what you need.

Do you offer a bulk discount?
Yes, if you are buying several pieces, we would gladly work with you to make the pricing even more attractive.

Do you offer delivery and install?
Yes, we can provide delivery and install service.

Do you sell outside of Colorado?
Yes, we can sell into many states. Please email me at to find more specific information.

Can I pick up product directly at your address in Denver?
Yes, you can come pick up product at our warehouse located at 601 E. 64 Avenue, Unit C-100, Denver, Colorado, 80229.

Can you assist me in designing my facility?
Yes, please bring us your ideas and or your plans and we will custom design a space for you.

Do you do finance your equipment?
Yes, we work with several local finance companies.